Sheila de Vries was born in the Netherlands and she took the step towards creativity and production in Fashion thirty five years ago. Her hard begginings were in a small boutique but because of her great and constant job, good public and market acceptance, the Boutique became larger and then they moved several times to other emblematic places in Amsterdam, till they finally arrived to Cornelis Schuytstraat in Amsterdam, the current place where they have the Boutique with her son (Sheila and Gideon collections) and where they receive customers with all courtesy, kindness and the best of tastes in cloths designs and creations.
Sheila´s designs are aimed to a sensual, elegant, dynamic and versatile real woman. With inspirational motifs from the Nature (the secret garden collection), or from different cultures (East and West) and countries (France, Spain, Turkey), Sheila takes the Beauty from all around the world and transforms it into a feminine and possible dimension, being her cloths challenges for good taste and knowledge to wear them.
Sheila decided to stop giving Parades last year but instead of that, she is now working on the "static Parades", in Museums exhibitions. Specifically and focus on her travells to Turkey where she still get inspiration while she is there and understanding, appreciating that culture and impregnating with their ancient cultural values. One of her collections inspired in Turkey is named Bosphorus Nights. In that exhibition Sheila explains in detail how the collection came about and how the Turkish designer Faruk Sarac could have an influence on her ideas to design. A new, modern and Dutch interpretation of the “One Thousand and One Nights”, with the Middle Eastern and South Asian cultures together with West´s meanings of Beauty, Peace and diplomatic understanding between those wonderful cultures, with their different languages but common colors and lights.
This exhibition was exposed at the Museum Jan van der Togt in Amstelveen: http://www.jvdtogt.nl/400_jaar_turkije_nederland.htm